{"id":179,"date":"2015-03-30T17:38:52","date_gmt":"2015-03-30T08:38:52","guid":{"rendered":"http:\/\/www.yamazakitableware.co.jp\/?page_id=179"},"modified":"2026-03-01T22:01:45","modified_gmt":"2026-03-01T13:01:45","slug":"about","status":"publish","type":"page","link":"https:\/\/www.yamazakitableware.co.jp\/en\/about\/","title":{"rendered":"About YAMAZAKI"},"content":{"rendered":"<section id=\"section01\">\n<h3>Message from the President<\/h3>\n<div class=\"clrfix\">\n<div class=\"img\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_01_img_01.jpg\" width=\"166\" height=\"198\"><\/div>\n<div class=\"text\">\n<h4>Creating What Deserves to Be Shared<\/h4>\n<p>Driven by the belief that \u201cJapan should craft the cutlery it is meant to create,\u201d we have brought this vision to life through the intuition of our artisans, the precision of their hands, and the warmth of their work. But our mission goes beyond simply making things. We shape what no one else can\u2014and speak for its value in our own words. This is the essence of our craftsmanship. Carrying forward Japan\u2019s proud cutlery tradition nurtured in Tsubame,we are committed to building a meaningful presence on the global stage. And we will pass on the spirit that must never be lost to the next generation.<\/p>\n<p>President Yuichiro Yamazaki<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section02\">\n<h3>Company Motto<\/h3>\n<div class=\"clrfix\">\n<div class=\"img\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_02_img_01.jpg\" width=\"263\" height=\"160\"><\/div>\n<div class=\"text\">\n<p>Our corporate goals can be summarized by the acronym, <b>T.H.I.N.K.<\/b><br \/>\nEach letter represents the following:<br \/>\n<b>T: Trust<\/b> (Trustworthiness)<br \/>\n<b>H: Heritage<\/b> (Unwavering Commitment)<br \/>\n<b>I: Internationalization<\/b> (Global Perspective)<br \/>\n<b>N: New Creation<\/b> (Innovation Through Curiosity)<br \/>\n<b>K: Kindness<\/b> (Compassion)<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section03\">\n<h3>Corporate Information<\/h3>\n<div class=\"clrfix\">\n<div class=\"img\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_03_img_01.jpg\" width=\"263\" height=\"160\"><\/div>\n<div class=\"text\">\n<p><!--tr>\n\n\n<th>Affiliated company<\/th>\n\n\n\n\n<td>YAMAZAKI TABLEWARE INC.<\/td>\n\n\n<\/tr-->\n<table class=\"default outline\">\n<tbody>\n<tr>\n<th>Company name<\/th>\n<td>YAMAZAKI KINZOKU KOGYO Co.,Ltd.<\/td>\n<\/tr>\n<tr>\n<th>President &amp; C.E.O.<\/th>\n<td>Yuichiro Yamazaki<\/td>\n<\/tr>\n<tr>\n<th>Headquarters<\/th>\n<td>2570 Omagari, Tsubame, 959-1263 Niigata &#8211; Japan<\/td>\n<\/tr>\n<tr>\n<th>Founded<\/th>\n<td>1918<\/td>\n<\/tr>\n<tr>\n<th>Established<\/th>\n<td>March, 1952<\/td>\n<\/tr>\n<tr>\n<th>Office Location<\/th>\n<td>Head Office and Factory: 2570 Omagari, Tsubame, 959-1263 Niigata &#8211; Japan<br \/>\nFactory Warehouse:  3501-2 Koike Nakadori, Tsubame, 959-1276 Niigata &#8211; Japan<br \/>\nTokyo Office: Wakasa Bldg, 5th Fl. NO. 8-1, 2-Chome, Nishi-Shimbashi, Minato-ku, 105-0003 Tokyo &#8211; Japan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section04\">\n<h3>Business Overview<\/h3>\n<div class=\"clrfix\">\n<div class=\"img\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_04_img_01.jpg\" width=\"263\" height=\"160\"><\/div>\n<div class=\"text\">\n<h4>Tableware<\/h4>\n<p>Manufacture and sale of flatware, hollowware and cutlery<\/p>\n<h4>Stainless Steel<\/h4>\n<p>Wholesale of stainless steel material<\/p>\n<h4>Metal Component<\/h4>\n<p>Manufacture of precision and architectural component<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section05\">\n<h3>History<\/h3>\n<div class=\"clrfix\">\n<div class=\"img\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_05_img_01.jpg\" width=\"263\" height=\"160\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_05_img_02.jpg\" width=\"263\" height=\"160\"><\/div>\n<div class=\"text\">\n<table class=\"default history\">\n<tbody>\n<tr>\n<th>1918 &#8211;<\/th>\n<td>Founder, Bungen Yamazaki established a workshop to produce hand-made spoons, gradually relied on machines and endeavored to export overseas<\/td>\n<\/tr>\n<tr>\n<th>1926 &#8211;<\/th>\n<td>Pioneered the import of stainless steel raw materials from Sweden<\/td>\n<\/tr>\n<tr>\n<th>1945 &#8211;<\/th>\n<td>Resumed production of cutlery following the war<\/td>\n<\/tr>\n<tr>\n<th>1952 &#8211;<\/th>\n<td>Founded Yamazaki Kinzoku Kogyo Co., Ltd. with a capital of 500,000yen, with Kaoru Yamazaki as the first president<\/td>\n<\/tr>\n<tr>\n<th>1964 &#8211;<\/th>\n<td>Opened Overseas Trading Division in the Tokyo Branch Office<\/td>\n<\/tr>\n<tr>\n<th>1965 &#8211;<\/th>\n<td>Diversified operations at the Head Office by creating the hollow-serveware Division<\/td>\n<\/tr>\n<tr>\n<th>1967 &#8211;<\/th>\n<td>Expanding direct sales network globally<\/td>\n<\/tr>\n<tr>\n<th>1980 &#8211;<\/th>\n<td>Incorporated in New York starting a wholesale business under its own brand<\/td>\n<\/tr>\n<tr>\n<th>1981 &#8211;<\/th>\n<td>Established Yamaco Co., Ltd.  in Japan for promoting direct domestic wholesale business<\/td>\n<\/tr>\n<tr>\n<th>1983 &#8211;<\/th>\n<td>Etsuji Yamazaki succeeded Kaoru Yamazaki as President<\/td>\n<\/tr>\n<tr>\n<th>1991 &#8211;<\/th>\n<td>Developed the cutlery used in the 90th Anniversary Banquet for Nobel prize winners<\/td>\n<\/tr>\n<tr>\n<th>2004 &#8211;<\/th>\n<td>Merged Yamaco Co., Ltd. into Yamazaki Kinzoku Kogyo Co., Ltd. (combined capital of 55,050,000yen)<\/td>\n<\/tr>\n<tr>\n<th>2013 &#8211;<\/th>\n<td>Collaborated in developing the Table Setting to commemorate the 20th year transfer of the Grand Shrines of Ise<\/td>\n<th><\/th>\n<\/tr>\n<tr>\n<th>2024 &#8211;<\/th>\n<td>Yuichiro Yamazaki succeeded Etsuji Yamazaki as President<\/td>\n<\/tr>\n<tr><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section06\">\n<h3>History of Notable Product Design Prizes Awarded<\/h3>\n<div class=\"clrfix\">\n<div class=\"img\"><img loading=\"lazy\" src=\"\/cms\/wp\/wp-content\/themes\/yamazaki\/images\/about\/section_06_img_02.jpg\" width=\"263\" height=\"160\"><\/div>\n<div class=\"text\">\n<table class=\"default history\">\n<tbody>\n<tr>\n<th>1979 &#8211; 1989<\/th>\n<td>Japan Good Design Prize for the &#8220;Rich&#8221; series; Kettle, Coffee Pot, Tea Pot, and Ice Pail<\/td>\n<\/tr>\n<tr>\n<th>2007 &#8211;<\/th>\n<td>Recognized as One of 300 &#8220;The Strongest Small and Medium-Sized Manufacturers in Japan&#8221; by the Ministry of Economy, Trade and Industry<\/td>\n<\/tr>\n<tr>\n<th>2013 &#8211;<\/th>\n<td>Received the &#8220;Best of the Best&#8221; prize of the notable &#8220;Red Dot Design Award 2013 of Germany&#8221;<\/td>\n<\/tr>\n<tr>\n<th>2016 &#8211;<\/th>\n<td>Received the prize of the notable \u201cRed Dot Design Award 2016 of Germany\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In addition, at numerous design contests over the years, our products have been recognized by the International Trade and Industry Minister, Economy Trade and Industry Minister, as well as the Small Medium Enterprise Agency Director.<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Message from the President Creating What Deserves to Be Shared Driven by the belief that \u201cJapan should craft t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_locale":"en_US","_original_post":"7"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/pages\/179"}],"collection":[{"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":13,"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/pages\/179\/revisions"}],"predecessor-version":[{"id":2446,"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/pages\/179\/revisions\/2446"}],"wp:attachment":[{"href":"https:\/\/www.yamazakitableware.co.jp\/wp-json\/wp\/v2\/media?parent=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}